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We are a digital -first, dynamic and fast growing foods start up.

You can have a look at our brand here: 

The Select Aisle is a premium baking ingredients brand that is a true ally to the home chefs in baking some delicious goodness. We offer premium quality and niche baking ingredients - in the right pack sizes.


Gokul Chandrasekaran

Gokul is a serial entrepreneur with management consulting and civil services experience. Following a stint as a management consultant with McKinsey & Company in their US offices, Gokul moved back to India and has started up a couple of ventures in the F&B space including a Mexican Quick Service Restaurant Chain and a bakery ingredients company that was recently acquired by an European MNC. Prior to McKinsey, Gokul worked with the Singapore Government as an Assistant Director at the Singapore Economic Development Board.


Gokul is an MBA from the University of Virginia Darden School of Business where he was a Batten Scholar and the Morton Leadership Award winner and studied engineering from the National University of Singapore under the Singapore Economic Development Board Scholarship.

Arjun Balan

Arjun is an entrepreneur with investing and management consulting experience. He was a Director at Creador Advisor's India office where he was covering India and Sri Lanka. Creador is an India and South East Asia focused private equity fund managing a total asset base of ~$1.5 billion. Arjun has a rich experience of investing and exits for funds while having evaluated opportunities across multiple sectors like consumer with focus on food, technology, healthcare and logistics. Prior to investing, Arjun had co-founded a consumer internet venture and has been a management consultant with Bain and Company. 


Arjun is an MBA from IIM Ahmedabad and is a Gold Medallist from IIT Kharagpur. He has also attended the Private Equity and Venture Capital program at Harvard Business School.

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Dr. Deepika Mallya

Deepika is a medical professional turned entrepreneur. For over 10 years at the Singapore General Hospital, Deepika was a Principal Clinical Pharmacist who provided medication management services for cardiology and solid organ transplant patients. Deepika is an avid baker who spends a significant part of her time thinking about healthy, nutritious and tasty food for her two kids.

Deepika is a Doctorate in Pharmacy from the National University of Singapore under the Singapore General Hospital Scholarship and a former Board Certified Pharmacotherapy Specialist.


Sandeep K Gupta

Sandeep Gupta is a sales and marketing professional with over 11 years of cross category and cross functional experience at Hindustan Unilever Ltd. Sandeep is a former Consumer Cluster Head managing a INR 5000 cr business across Food and Beverages, Home Care and Personal Care, leading a team of 180 people. He has done extensive trade activation, shopper marketing and brand marketing across  categories including handling brand Pond's, a 1500 cr INR brand and the launch of Ayush, Unilever's first cross category naturals brand.

Sandeep is an MBA graduate from XLRI Jamshedpur and Computer Science Engineer from BITS Pilani.

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